Chicago July 19-21

The agenda and speakers are constantly evolving. Please check back for updates.

 

MONDAY, JULY 19

6:30 to 8:30 PM

Cocktail Reception at JBar, The James Hotel

 


TUESDAY, JULY 20

8:30 to 9:30 AM

Breakfast

 

9:30 to 9:45 AM

Welcome
Ramsey McGrory, Right Media/Yahoo!

 

9:45 to 10:45 AM

Opening Speaker
Terence Kawaja, GCA Savvian

 

10:45 to 11:30 AM

Panel: How Are Publisher Business Models Evolving?
Moderator: Jason Kelly, Time, Inc.
Adam Bain, Fox Audience Network
Josh Jacobs, Glam Media
Mike Wann, Demand Media
Dave Zinman, Yahoo!

 

11:30 to 12:15 PM

Panel: Moving the Advertiser Dollar Online
Moderator: Marta Martinez, MediaMath
Doug Chavez, Del Monte Foods
Scott Kelly, Ford Motor Company
Mark Zamuner, eHarmony

 

12:15 to 1:15 PM

Lunch

 

1:15 to 2:15 PM

Q&A: Protecting Consumer Privacy
Alan Chapell, Chapell & Associates
Leslie Dunlap, Yahoo!
Bennie Smith, Yahoo!

 

2:15 to 2:30 PM

Break

 

2:30 to 3:15 PM

Panel: How Are Agencies Evolving to Meet the Digital Future?
Moderator: Tom Chavez, Krux Digital
Rich Astley, MEC
Mike Baker, DataXu
John Bauschard, MediaBank
Michael Brunick, Cadreon
Michael Katz, interCLICK

 

3:15 to 4:00 PM

Panel: The Confluence of Data: A Buyer’s Dilemma
Moderator: Jeff Hirsch, AudienceScience
Nishant Mani, Capital One
Sean Muzzy, Neo@Ogilvy
Randy Nicolau, Demdex
Chris Scoggins, Datalogix
Tim Suther, Acxiom

 

5:45 PM

Trolleys depart for Wrigley Field

 

6:30 PM

Dinner at Wrigley Rooftop

 

7:00 PM

Cubs vs. Astros Baseball Game

 

 

WEDNESDAY, JULY 21

8:30 to 9:00 AM

Breakfast

 

9:00 to 9:15 AM

Right Media News
Ramsey McGrory, Right Media/Yahoo!

 

9:15 to 9:45 AM

Featured Speaker
Randall Rothenberg, IAB

 

9:45 to 10:30 AM

Panel: Measuring the Market
Moderator: Sherrill Mane, IAB
Gian Fulgoni, comScore
John Squire, Coremetrics
Kurt Unkel, Vivaki Nerve Center

 

10:30 to 11:15 AM

Panel: Exploring Search and Display Convergence
Moderator: Dave Jakubowski, Aggregate Knowledge
Neeraj Kochhar, Varick Media
Edward Montes, Havas Digital
Thomas Shin, Efficient Frontier
Wendi Sturgis, Yahoo!

 

11:15 to 12:00 PM

Panel: The Truth About RTB

Moderator: Ramsey McGrory, Right Media/Yahoo!
Ari Buchalter, MediaMath
Maureen Little, Turn
Preston McAfee, Yahoo!
Nat Turner, Invite Media

 

12:00 to 12:15 PM

Closing Remarks
Ramsey McGrory, Right Media/Yahoo!

 

12:15 to 1:30 PM

Lunch