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Please note: agenda is constantly evolving and subject to change. Please check back for additional updates.
Tuesday, October 14
Wednesday, October 15
| Get APT! A Demo on Yahoo!'s Unified Digital Advertising Platform
During breakfast, lunch and breakout sessions, take part in 1:1 or small-group interactive demonstrations on Yahoo!'s new APT ad platform. Ask questions and get answers! Request a demo by speaking to a Yahoo! employee or stopping by the APT demo room.
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| 8:00 - 8:30 am | Breakfast
Monarch Bay Courtyard
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| 8:30 - 8:45 am | Opening Remarks
Salon 4-6
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| 8:45 - 9:45 am | Fireside Chat
Randall Rothenberg, CEO, IAB (Moderator)
Hilary Schneider, EVP, Yahoo!
Michael Walrath, SVP, Yahoo!
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| 9:45 - 10:30 am | Please - Not Another Network Panel
Ad Networks are offering agency-like services. Agencies are acquiring ad networks and/or building them. Does the world really need 300 ad networks? What does all this mean? How are networks differentiated? Who is doing something really unique? These questions and more will be answered, debated, and argued in this panel. Bill Wise moderates a dynamic group that promises to be educational as well as entertaining...
Bill Wise, Head of Business Development, Yahoo! (Moderator)
Jonathan K. Hsu, CEO, 24/7 Real Media, a WPP Company
David Jakubowski, SVP, Specific Media
Anthony Rhind, Chief Strategy Officer, Havas Digital
Jason Young, CEO, Ziff Davis
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| 10:30 - 10:45 am | Blackberry Break
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| 10:45 - 11:30 am | How Agencies Need to Evolve
Joanne Bradford, SVP, U.S. Revenue and Market Development, Yahoo!
Rob Norman, Interaction CEO, GroupM Interaction Worldwide
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| 11:30 am - 12:15 pm | The Collision of Premium and Remnant Inventory
Are all inventory and audience segments created and valued equally? Have the lines between premium and remnant inventory been blurred? What is the strategy to differentiate value of inventory and audience segments? Find out how value is created and sold from the point of view of a panel of Ad Networks, Publishers & Advertisers.
Frank Weishaupt, VP of Inside Sales, Yahoo! (Moderator)
Bill Engel, SVP, New Product Innovation, Experian
Glenn Fishback, VP Sales, Turn
Larry Fitzgibbon, EVP, Demand Media Networks
Greg Ott, SVP Product & Marketing, Classmates.com
Jay Sung, President, Adaptive Marketing / Vertrue, Inc.
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| 12:15 - 1:00 pm | Lunch
Monarch Bay Courtyard
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| 1:00 - 2:00 pm | Bear Market? Bull! Innovators Discuss Emerging Platforms & the Future of Online Advertising
Advertising technology products used to be closed solutions that limited their customers to being of a certain type, performing only set actions. The rise of new advertising platforms built from the ground up to be open and support multiple business models has led to a new breed of players that might not fit the conventional advertiser/publisher/ad network definitions. Visit with our panel of companies who don't conform to standard definitions, but instead focus on adding new value to the overall advertising ecosystem by taking advantage of open and flexible platforms.
Antony Taylor, VP of Publisher Services, Yahoo! (Moderator)
Aaron Finn, CEO, Adready
Calvin Lui, CEO & President, Tumri
Tim Ogilvie, Co-founder & CEO, AdBuyer.com
Ajay Sravanapudi, CEO & President, LucidMedia Networks, Inc.
James N. Walker, Founder & CEO, Inadco
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| 2:00 - 3:00 pm | Meet & Greets
Do you want some face time with a Yahoo! executive or another attendee? We will coordinate your schedules to make sure you get a chance.
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| 3:00 - 5:30 pm | Recess
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| 6:30 - 7:30 pm | Cocktails & Live Music
Pacific Promenade Lawn
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| 7:30 - 10:00 pm | Dinner & Reception: Dueling Pianos
Dine with other attendees and be entertained by these popular pianist-vocalists, who fashion a continuous melody out of your requests - everything from Rock to Show Tunes.
Pacific Promenade
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Thursday, October 16
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